Andrew McKee Design
ANDREW MCKEE DESIGN
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Andrew McKee | Creative Direction & Graphic Design – De León Barbershop | Logo Design & Branding

The De León Barbershop logo design and branding by Andrew McKee blends barbering tradition with modern sophistication. Featuring clean typography and bold iconography, this branding is perfect for barbershops, men’s grooming brands, and hair professionals. See more of my barber and grooming logos at AndrewMcKee.net.

A creative and modern logo concept for De León, an Atlanta-based barbershop, emphasizing its bold and luxurious brand identity.

DELEON BARBERSHOP

LOGO DESIGN & BRANDING

What started as a referral for a new logo evolved into a detailed branding project including stationery, visual identity, product design, and promotional materials.⠀
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The client, a master groomer from Miami, recently opened his own barbershop in Atlanta. His sole request was a bold icon incorporating the mane of a lion, his last name being De León, with a human-like face. I felt the jungle-looking Monstera leaf properly mirrored this shape, much to the delight of the client who is also a self-proclaimed botanist.⠀
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The inspiration for this project is the city feel of Atlanta paired with the bright colors Miami is known for while highlighting the beauty in a decaying landscape.⠀

 
 

Logo research and Development

A breakdown of De León Barbershop’s logo Inspiration, including a lion face, monstera leaf, and a man with a bushy beard.

DeLeon Barbershop Logo Inspiration | Lion + Beard + Jungle

A breakdown of De León Barbershop’s logo elements, including the stylized lion face, typography, and brand colors.

The eye of the lion is repeated within the tilde over the “O” in “León”

A brand identity board showcasing De León Barbershop’s color palette and typography choices, emphasizing bold and elegant design.
The De León Barbershop logo displayed against lush green leaves, combining nature and modern branding.
Custom barbershop pattern design incorporating the De León logo, featuring a mustache and lion-inspired elements for branding.
De León barbershop brand identity with repeating logo-based patterns, showcasing a mix of modern and vintage design.
 

Branding

Custom stationery and business cards for De León Barbershop, featuring a bold orange and black theme with a sophisticated design.
A set of professionally designed business cards for De León Barbershop, featuring sharp typography and classic barber tools.
A neatly stacked set of custom-designed business cards featuring barber tools and a clean, modern design.
Flat lay of a complete barbershop uniform set, including a black and orange theme, scissors, sneakers, and accessories for De León.
Black and gray street-style t-shirt design for De León barbershop, featuring an abstract cutout beard pattern.
A barbershop storefront with a striking orange and black mural that says "Welcome to the Jungle," reinforcing a bold brand identity.

DeLeon Barbershop (When Closed)

 

Mane Tame By Deleon
Product + Design

Stylish black and white packaging design for Mane Tame, a premium hair and beard grooming product line by De León barbershop.

Logo & Package Design

A collection of sleek, black and white packaging for Manetame, a premium hair care brand, designed with a sophisticated and modern aesthetic.

Men’s Grooming Product Line

 

Advertising
Magazine Ad’s & Flyers

A bold magazine advertisement for De León barbershop featuring a bearded man with artistic typography and grooming product branding.

Advertisment for Mane Tame.

High-impact promotional poster featuring a bearded man with stylish lettering, promoting De León barbershop's grooming services.

Poster & Advertisment for De Leon.

High-impact promotional poster featuring a bearded man with stylish lettering, promoting De León barbershop's grooming services.

#KrogStreetTunnel #ATL

 

alex deleon
DELEON BARBERSHOP

A barber in an orange cap sits on a black leather barber chair, holding a skateboard with a De León logo, in a graffiti-covered urban setting.
A barber gives a haircut outdoors against a vibrant graffiti-covered background, creating an urban and artistic atmosphere.

Free haircuts for the homeless of Atlanta.

A barber in a black suit and sunglasses gives a haircut on a bridge overlooking the Atlanta skyline at sunset, showcasing the De León barbershop branding.